Privacy Policy

This policy explains what PracticeOS collects, why, and what you can do about it. PracticeOS is a brand of Vertexium Environmental Solutions LLC, 110 N Akard St, Unit 448, Dallas TX 75201.

1. What we collect

When you visit practiceops.app we collect:

• Page visits and clicks via Vercel Analytics (cookieless aggregate counts) and Meta Pixel (per-browser cookie identifier _fbp).
• UTM tracking parameters from ad clicks (utm_source, utm_campaign, utm_content) to attribute traffic and improve our advertising.

When you purchase, we collect (via Stripe and our own database):

• Email address you submit during Stripe checkout.
• Payment confirmation, order ID, and license issuance date (no card or bank data — Stripe handles that on their side).
• The Stripe checkout session ID used to attribute conversions and deliver your purchase.

2. How we use it

• Deliver your purchase (Notion duplicate link, setup guide PDF, order receipt).
• Provide product support if you write to us.
• Measure which marketing channels drive sales so we can spend ad budget responsibly.
• Comply with our tax and accounting obligations.

We do not sell your personal information. We do not share buyer email lists with third parties for marketing.

3. Cookies, Meta Pixel, and Conversions API

This site uses the Meta (Facebook) Pixel and the Meta Conversions API to measure the performance of our Facebook/Instagram advertising.

The Meta Pixel is a JavaScript snippet that fires four events from your browser:

• PageView — every page you load.
• InitiateCheckout — when you click a buy button.
• Purchase — when you successfully complete a purchase and reach our thank-you page.

The Pixel sets a cookie named _fbp in your browser to identify your session. The Pixel sends event metadata (event name, page URL, your browser type and screen size) to Meta.

We also send the same events from our server to Meta's Conversions API (CAPI) after a confirmed purchase. This is the "server-side" version of the same tracking. It bypasses browser blockers and helps Meta de-duplicate events.

4. Advanced Matching

With Meta's Automatic Advanced Matching, when you submit your email during Stripe checkout and land on our thank-you page, your email is hashed (SHA-256) in your browser before being sent to Meta. Meta uses this hash to match the purchase event to your Meta account for ad attribution and to build "lookalike" audiences of similar people.

The hash is one-way: Meta does not receive your email in plain text. We do not send your phone number, address, name, date of birth, or any other personal information to Meta because we do not collect those fields on this site.

You can disable Meta tracking system-wide via your Meta account settings (Settings & Privacy → Settings → Ads → Ad Preferences → Data about your activity from partners → off).

5. Third-party services we use

• Stripe — payment processing (Stripe Privacy Policy: stripe.com/privacy).
• Vercel — website hosting and cookieless analytics (Vercel Privacy: vercel.com/legal/privacy-policy).
• Meta (Facebook/Instagram) — advertising performance via Pixel and Conversions API (Meta Privacy: facebook.com/privacy/policy).
• Notion — hosts the workspace you duplicate when you purchase (Notion Privacy: notion.so).
• Google Workspace — provides our hi@practiceops.app inbox for support email and sends your purchase delivery email (Google Privacy: policies.google.com/privacy).

6. Your rights

California Consumer Privacy Act (CCPA): if you are a California resident, you have the right to know what personal information we hold about you, request deletion, and opt out of the "sale" or "sharing" of your personal information. We do not sell personal information in the traditional sense, but our use of the Meta Pixel for advertising performance qualifies as "sharing" under the updated CCPA framework. To opt out, email hi@practiceops.app with the subject "CCPA opt-out" and we will exclude you from future Meta advertising audiences within 15 days.

General requests: you can ask us to delete your purchase record, export your data, or correct any information we hold by emailing hi@practiceops.app. We respond within 30 days.

7. Contact

PracticeOS, a brand of Vertexium Environmental Solutions LLC.
110 N Akard St, Unit 448
Dallas, TX 75201, USA

Email: hi@practiceops.app